latest additions to the Twennie library

Culture can’t be reduced to free snacks or ping-pong tables. In this video, we explore what truly builds a strong workplace culture: connection, purpose, inclusion, and meaningful recognition. You’ll see why surface perks may get attention but don’t drive engagement or retention. Instead, employees stay where they feel human needs are met—where their work matters, relationships are strong, and leaders care. This video offers a practical, people-first lens on culture-building, helping you rethink what makes workplaces truly attractive and sustainable for the long term.

Every leader will face moments when plans unravel and pressure mounts. Leading a Team Through a Crisis prepares you for those moments. This video explores proven strategies for maintaining stability, protecting morale, and guiding teams through uncertainty. You’ll learn how to prioritize communication, make fast but thoughtful decisions, and sustain trust when the stakes are high.

If 20% of your actions drive 80% of your outcomes, why does your calendar still look like 100%? This practical session shows you how to operationalize the Pareto Principle in real work—proposals, marketing, BD, and team ops. You’ll learn to define the outcome that matters, map your workflow, run a quick “Pareto scan” to find high-leverage tasks, and build a simple scoreboard that keeps the vital few front and center. We’ll create a not-to-do list, set up a weekly “Pareto sprint,” and use lightweight metrics to prove what’s working.

This series is designed for technical services business units. Over 30 days, leaders and their teams first investigate performance issues by answering daily diagnostic questions, benchmarking results, and categorizing metrics into red, yellow, and green. Leaders then prioritize “easy-to-fix” items to create quick wins and establish a culture of improvement. At the planning stage, you will plan corrective measures for the coming quarter.

Lean project management applies principles of efficiency and value creation to every stage of a project. Instead of layering on complexity, lean practices simplify workflows, eliminate waste, and improve communication between disciplines. This upcoming video explores how lean thinking empowers teams to deliver faster while maintaining quality and adaptability. You’ll see how tools like value stream mapping and incremental improvements create projects that are both efficient and resilient. Whether you’re tackling client deadlines or internal initiatives, lean project management helps you focus on what truly matters.

Soft skills are the hidden accelerators of success in technical environments. In this video, you’ll explore nine essential skills—from communication and emotional intelligence to adaptability and leadership—that elevate your professional impact. Whether you’re managing projects, mentoring others, or preparing for advancement, these skills determine how far your technical expertise can take you.

Storytelling isn’t just for novels or movies—it’s a critical skill in technical services. In Twennie’s 20 Rules of Storytelling, we explore the essentials of building powerful narratives: creating clear structure, keeping the stakes high, surprising your audience with unpredictability, and weaving in emotional resonance. These rules aren’t abstract; they’re practical tools to strengthen proposals, presentations, and workplace communication.

Strategic planning includes analyzing past performance, reviewing market intelligence, and charting a course of growth for the coming year or years. It is essential to brand-building, evolution, and expanding a firm's reach with the client community. It goes beyond a SWOT analysis - real strategic planning covers your full inward and outward operational paradigm. These templates and exercises give you three possible methods of conducting this essential exercise.

Kindness isn’t just nice—it’s powerful. In Acts of Kindness in the Workplace, you’ll learn how empathy and generosity create stronger teams, reduce tension, and elevate overall performance. Through real examples and reflection prompts, Twennie explores how micro-moments of care—like gratitude, encouragement, and active listening—can build trust and shape positive work cultures.

Day-to-day work can blur together, leaving little space to stop and ask yourself: how is this really going? This self-check prompt set guides you through honest reflection on your workload, priorities, energy, and satisfaction. By carving out just a few minutes, you’ll uncover whether you’re moving in the right direction, notice early signs of burnout or misalignment, and rediscover motivation. These prompts aren’t about blame—they’re about clarity. Use them to check your bearings, celebrate wins, and identify what needs adjusting before challenges build up.