about twennie

Built for technical professionals who need useful learning in minutes, not hours.

Hi! I’m Michele Rochon-Wood, a 20-year business development specialist in architecture and engineering (AEC) proposals, marketing and business development. I worked for four global firms before striking out on my own a few years ago. I wanted to bring valuable learning content to the world of technical consulting. At the time, I had a handful of modules, but I wanted to build a comprehensive library, a full digital warehouse of urgently needed, non-technical learning.

On Twennie, technical professionals and their internal support teams have access to learning in project management, business development, and engaging clients to succeed in their fields of expertise. That learning is built to consume fewer billable hours while bringing essential clarity to the most challenging concepts in the business.

Twennie’s name is from the Pareto Principle - 20% of effort produces 80% of results. Twennie learning follows this guideline, teaching high-impact action, efficient use of resources, and fit-for-purpose techniques, asynchronously in less time, affordably.

Industry panel discussions that informed Twennie Twennie Founders Michele Rochon-Wood

I assembled a network of experienced technical professionals. They believed in my vision for a new kind of learning resource and wanted to lend their support. I interviewed them about their experiences in leadership, working with clients, and managing successful projects. From those interviews came Twennie, an online environment designed for technical service providers.

Pareto principle illustration



latest additions to the Twennie library

This list features units added in the current quarter.

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TEMPLATE: Municipal Market Research Pilot Template

TOPIC
Conducting Market Research
AUTHOR
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Twennie Founders

This practical template helps you implement a municipal market research pilot based on the Never Miss Another RFP video series. It includes a complete sample work order, a list of essential planning documents to monitor, defined team roles and responsibilities, AI research guidance, opportunity pipeline management, performance measures, and a sample weekly email report. Use it to establish a disciplined, repeatable research process that consistently identifies infrastructure opportunities, supports stronger client relationships, and builds a more reliable business development pipeline.

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VIDEO: Never Miss Another RFP 2; A Market Research Pilot

TOPIC
Conducting Market Research
AUTHOR
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Twennie Founders

Learn how to build a repeatable municipal intelligence system that helps your team identify consulting opportunities before Requests for Proposals are released. This video explains which planning documents to monitor, how to create structured weekly work orders for research coordinators, how to use AI to summarize changes and identify emerging opportunities, and why focusing on carefully selected municipalities produces stronger business development results than trying to monitor every possible market.

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VIDEO: Market Research 4 - Turning Three Months of News into a Business Development Strategy

TOPIC
Conducting Market Research
AUTHOR
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Twennie Founders

This video demonstrates how to turn three months of collected industry news into a practical business development strategy using AI. Rather than reading hundreds of articles individually, you'll learn to ask strategic questions that reveal infrastructure investment trends, municipalities planning new projects, engineering disciplines likely to be needed, and opportunities deserving immediate follow-up. Combined with client conversations and your professional network, these insights create a far stronger foundation for business development decisions.

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TEMPLATE: The Proposal Evaluator AI Reviewer Companion

TOPIC
Proposal Strategy
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Twennie Founders

The Proposal Win Strategy AI Companion Template teaches ChatGPT, Copilot, Claude, Gemini, and other AI platforms how to conduct disciplined proposal evaluations using Twennie's Ten Steps to a Win Theme methodology. Rather than rewriting proposals, it guides AI through a structured review of client understanding, project insight, critical success factors, competitive differentiation, evidence, and proposal storytelling.

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VIDEO: The Proposal Evaluation AI Companion; How to Use AI as a Proposal Reviewer

TOPIC
Proposal Strategy
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Twennie Founders

Discover how to build your own Proposal Evaluation AI Companion using Twennie's Proposal Win Strategy Evaluator. This video shows how to train ChatGPT, Microsoft Copilot, Claude, Gemini, and other AI platforms to review proposals using a structured, repeatable methodology. You'll learn how to create a reusable AI assistant, upload supporting documents that improve evaluation quality, and conduct disciplined proposal reviews before making revisions.

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EXERCISE: The Lego Purpose Exercise

TOPIC
The Power of Purpose
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David Nguyen

The Lego Purpose Exercise uses a simple but powerful experiment to demonstrate how meaning and visibility affect motivation and productivity. Two groups complete the same Lego-building task under different conditions—one sees their work displayed, while the other's work is immediately dismantled. Participants compare output, energy, and engagement before discussing how purpose influences everyday work.

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EXERCISE: Uncommoditizing Your Services Based on What Clients Truly Value

TOPIC
UnCommoditizing Your Services by Delivering What Clients Truly Value
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Twennie Founders

The Un-Commoditizing Exercise helps teams design a service strategy that distinguishes their firm on value rather than price. Participants identify baseline expectations, prioritize higher-value client experiences, and build a practical service pyramid that defines what will be delivered consistently, strategically, or selectively. By choosing a manageable set of differentiating behaviors instead of trying to do everything, the team creates a recognizable brand experience that clients remember and recommend.

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EXERCISE: The Triple Dome Exercise

TOPIC
Conducting Market Research
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Twennie Founders

The Triple Dome Exercise teaches teams how to turn isolated pieces of market intelligence into meaningful business development strategy. Participants analyze a single opportunity through three progressively broader perspectives: the project itself, the larger program it belongs to, and the economic forces driving investment. By identifying patterns, funding trends, and future opportunities, the exercise moves participants beyond collecting information to making informed strategic decisions.

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EXERCISE: The Subtle Art of the Terrible Client Meeting

TOPIC
Client Interactions
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Twennie Founders

The Subtle Art of the Terrible Client Meeting uses humor, role-playing, and progressive challenges to help professionals become more effective in face-to-face client meetings. Participants deliberately perform terrible meetings, recover from failure, practice asking thoughtful questions, and finish by presenting a solution based entirely on what they learned from the client.

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EXERCISE: Bulk Projects Exercise

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Program Management
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Twennie Founders

The Bulk Projects Exercise helps teams transition from chasing individual opportunities to managing coordinated programs of related work. Participants organize market intelligence into a defined program, identify priority clients, develop a compelling program narrative, assign leadership roles, build a pursuit pipeline, and design capture activities that create long-term competitive advantage. The exercise concludes with a focused 90-day action plan and measurable performance indicators that transform strategy into sustained execution.


upcoming units

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VIDEO: Why Culture Isn't Just Free Snacks - Designing a More Human Workplace

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Culture can’t be reduced to free snacks or ping-pong tables. In this video, we explore what truly builds a strong workplace culture: connection, purpose, inclusion, and meaningful recognition. You’ll see why surface perks may get attention but don’t drive engagement or retention. Instead, employees stay where they feel human needs are met—where their work matters, relationships are strong, and leaders care. This video offers a practical, people-first lens on culture-building, helping you rethink what makes workplaces truly attractive and sustainable for the long term.

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VIDEO: Leading a Team Through a Crisis

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Every leader will face moments when plans unravel and pressure mounts. Leading a Team Through a Crisis prepares you for those moments. This video explores proven strategies for maintaining stability, protecting morale, and guiding teams through uncertainty. You’ll learn how to prioritize communication, make fast but thoughtful decisions, and sustain trust when the stakes are high.

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VIDEO: The Pareto Principle in Practice

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If 20% of your actions drive 80% of your outcomes, why does your calendar still look like 100%? This practical session shows you how to operationalize the Pareto Principle in real work—proposals, marketing, BD, and team ops. You’ll learn to define the outcome that matters, map your workflow, run a quick “Pareto scan” to find high-leverage tasks, and build a simple scoreboard that keeps the vital few front and center. We’ll create a not-to-do list, set up a weekly “Pareto sprint,” and use lightweight metrics to prove what’s working.

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VIDEO: 30-Day Systems Approach - Planning

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This series is designed for technical services business units. Over 30 days, leaders and their teams first investigate performance issues by answering daily diagnostic questions, benchmarking results, and categorizing metrics into red, yellow, and green. Leaders then prioritize “easy-to-fix” items to create quick wins and establish a culture of improvement. At the planning stage, you will plan corrective measures for the coming quarter.

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VIDEO: Using Lean in Project Management

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Lean project management applies principles of efficiency and value creation to every stage of a project. Instead of layering on complexity, lean practices simplify workflows, eliminate waste, and improve communication between disciplines. This upcoming video explores how lean thinking empowers teams to deliver faster while maintaining quality and adaptability. You’ll see how tools like value stream mapping and incremental improvements create projects that are both efficient and resilient. Whether you’re tackling client deadlines or internal initiatives, lean project management helps you focus on what truly matters.

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VIDEO: 9 Soft Skills to Accelerate Your Career

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Soft skills are the hidden accelerators of success in technical environments. In this video, you’ll explore nine essential skills—from communication and emotional intelligence to adaptability and leadership—that elevate your professional impact. Whether you’re managing projects, mentoring others, or preparing for advancement, these skills determine how far your technical expertise can take you.

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VIDEO: Twennie's 20 Rules of Storytelling

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Storytelling isn’t just for novels or movies—it’s a critical skill in technical services. In Twennie’s 20 Rules of Storytelling, we explore the essentials of building powerful narratives: creating clear structure, keeping the stakes high, surprising your audience with unpredictability, and weaving in emotional resonance. These rules aren’t abstract; they’re practical tools to strengthen proposals, presentations, and workplace communication.

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VIDEO: 3 Models for Annual Strategic Planning

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Strategic planning includes analyzing past performance, reviewing market intelligence, and charting a course of growth for the coming year or years. It is essential to brand-building, evolution, and expanding a firm's reach with the client community. It goes beyond a SWOT analysis - real strategic planning covers your full inward and outward operational paradigm. These templates and exercises give you three possible methods of conducting this essential exercise.

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VIDEO: Acts of Kindness in the Workplace

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Kindness isn’t just nice—it’s powerful. In Acts of Kindness in the Workplace, you’ll learn how empathy and generosity create stronger teams, reduce tension, and elevate overall performance. Through real examples and reflection prompts, Twennie explores how micro-moments of care—like gratitude, encouragement, and active listening—can build trust and shape positive work cultures.

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PROMPT SET: How is Work Really Going - An Employee Self-Check

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Day-to-day work can blur together, leaving little space to stop and ask yourself: how is this really going? This self-check prompt set guides you through honest reflection on your workload, priorities, energy, and satisfaction. By carving out just a few minutes, you’ll uncover whether you’re moving in the right direction, notice early signs of burnout or misalignment, and rediscover motivation. These prompts aren’t about blame—they’re about clarity. Use them to check your bearings, celebrate wins, and identify what needs adjusting before challenges build up.

Twennie helps teams build a culture of learning through short, practical learning units, prompt sets, missions, and nuggets that connect learning directly to real work.

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