about twennie

Built for technical professionals who need useful learning in minutes, not hours.

Hi! I’m Michele Rochon-Wood, a 20-year business development specialist in architecture and engineering (AEC) proposals, marketing and business development. I worked for four global firms before striking out on my own a few years ago. I wanted to bring valuable learning content to the world of technical consulting. At the time, I had a handful of modules, but I wanted to build a comprehensive library, a full digital warehouse of urgently needed, non-technical learning.

On Twennie, technical professionals and their internal support teams have access to learning in project management, business development, and engaging clients to succeed in their fields of expertise. That learning is built to consume fewer billable hours while bringing essential clarity to the most challenging concepts in the business.

Twennie’s name is from the Pareto Principle - 20% of effort produces 80% of results. Twennie learning follows this guideline, teaching high-impact action, efficient use of resources, and fit-for-purpose techniques, asynchronously in less time, affordably.

Industry panel discussions that informed Twennie Twennie Founders Michele Rochon-Wood

I assembled a network of experienced technical professionals. They believed in my vision for a new kind of learning resource and wanted to lend their support. I interviewed them about their experiences in leadership, working with clients, and managing successful projects. From those interviews came Twennie, an online environment designed for technical service providers.

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latest additions to the Twennie library

This list features units added in the current quarter.

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Bryan Leach Series; Why Do Clients Put Out RFPs?

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Pursuing the Right Projects for Your Firm and Your Team
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Bryan Leach

Why do organizations issue Requests for Proposals, and what does their motivation reveal about your chances of winning? Bryan Leach examines five scenarios: clients seeking expertise, favouring a preferred consultant, testing an incumbent’s pricing, replacing an underperforming consultant, or gathering methodologies for their own use. Through stories from his consulting engineering career, Bryan demonstrates why the competitive playing field is rarely level. Understanding the client's intentions before investing in a proposal can help firms make better pursuit decisions and avoid wasting valua

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Bryan Leach Series; The 10 Sources of Client Satisfaction

TOPIC
Client Interactions
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Bryan Leach

What makes clients genuinely satisfied with their consultants? Bryan Leach explores ten sources of client satisfaction, from understanding a client's business and showing appreciation to being responsive, soliciting feedback, encouraging joint decision-making, and owning up to mistakes. Through stories from his consulting career, Bryan illustrates how seemingly simple behaviours can strengthen relationships, build trust, and distinguish one consultant from another. His central message is that clients already expect technical competence. What elevates their satisfaction is exceptional service,

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Bryan Leach Series; The Client Satisfaction Scale

TOPIC
Client Interactions
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Bryan Leach

Delivering a quality report on time and on budget might earn a consultant only five out of ten on the Client Satisfaction Scale. So how do you reach eight, nine, or ten? Bryan Leach explains how consultants can move beyond meeting contractual obligations by giving clients comfort, helping them look good, and contributing to their success. Through stories from his engineering career, Bryan demonstrates how personal relationships, trust, and thoughtful client service influence satisfaction, reduce price sensitivity, and strengthen long-term relationships. Technical competence matters, but people

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Bryan Leach Series; What Do We Do and For Whom Do We Do It - Part 2

TOPIC
Leadership in Technical Consulting
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Bryan Leach

Consulting engineers work in many types of business relationships, from transactional contracting to trusted strategic partnerships. Bryan Leach explores how adding value and strengthening relationships can transform customers into long-term clients. Through a memorable story about an environmental monitoring contract at a pulp mill, Bryan illustrates how three decision-makers within the same client organization viewed a competitive proposal very differently. While the contracts manager focused on price, the environmental director valued technical collaboration, and the mill manager emphasized

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Bryan Leach Series; What Do We Do and For Whom Do We Do It

TOPIC
Career Development in Technical Services
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Bryan Leach

What do consulting engineers really sell? At its core, consulting engineering is the business of selling competence for profit. This video explores the knowledge, skills, experience, value judgments and professional networks that form individual and organizational competence. It examines why consulting firms are knowledge-based businesses whose greatest value lies not in physical assets, but in their people, intellectual resources and client relationships. Through examples and a memorable oil-company story, viewers are encouraged to recognize the value of their firm’s intangible assets—and ne

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Bryan Leach Series; Managing Your Career Introduction

TOPIC
Career Development in Technical Services
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Bryan Leach

The relationship between employees and employers has changed. Long-term employment security can no longer be assumed, making career development increasingly an individual responsibility. Bryan encourages professionals to think of themselves as independent contractors who are currently providing their time, abilities and effort to an organization. From that perspective, managing a career becomes an active rather than passive process. This introductory video establishes the foundation for Bryan’s Managing Your Career series and the practical lessons he has learned during a long career in consult

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Bryan Leach Series; Career Gets

TOPIC
Career Development in Technical Services
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Bryan Leach

Careers no longer necessarily follow a single upward path through one organization. Bryan contrasts the traditional “objective” career of advancement, status and professional progression with the “subjective” career built around a collection of meaningful life experiences. He then introduces five career “gets”: Getting Secure, Getting Ahead, Getting High, Getting Free and Getting Balanced. What you want from work can change significantly through different stages of life. Bryan encourages you to periodically ask what you are currently getting from work—and how you will manage your career if you

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Bryan Leach Series; Building Your Network

TOPIC
Career Development in Technical Services
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Bryan Leach

Bryan describes two forms of career currency: performance currency, earned by consistently delivering excellent work, and relationship currency, developed by investing in people and allowing them to know you. Both contribute to the relationships and networks that create opportunities, influence and support. He distinguishes task-based cognitive trust—built through competence, reliability and communication—from affective trust created through personal connection. Strong networks may also produce champions and advocates who support your advancement. Bryan challenges professionals to assess both

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Bryan Leach Series; The Fear of Choice

TOPIC
Career Development in Technical Services
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Bryan Leach

New positions, relocations, challenging assignments and other career opportunities inevitably create choices—and choices can create fear. Bryan examines the relationship between fear, risk and performance through three zones: the comfort zone, where performance may stagnate; the danger zone, where fear and risk become excessive; and the high-performance zone, where challenge stretches our capabilities without overwhelming us. He also explores the emotional discomfort associated with change and why it can eventually lead somewhere better. Careers are full of choices, and Bryan’s message is simp

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Bryan Leach Series; Developing Self-Awareness

TOPIC
Career Development in Technical Services
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Bryan Leach

Consulting engineering is both a technical and a people business. Bryan explores why self-awareness and emotional intelligence can be as important to career success as technical ability. Personality and strengths assessments can help professionals understand how they process information, interact with others and contribute to teams. Rather than devoting enormous effort to turning weaknesses into average performance, Bryan encourages people to recognize and develop their strengths. Regular reflection on where you have been, where you are now and where you want to go can turn self-awareness into


upcoming units

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VIDEO: Why Culture Isn't Just Free Snacks - Designing a More Human Workplace

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Culture can’t be reduced to free snacks or ping-pong tables. In this video, we explore what truly builds a strong workplace culture: connection, purpose, inclusion, and meaningful recognition. You’ll see why surface perks may get attention but don’t drive engagement or retention. Instead, employees stay where they feel human needs are met—where their work matters, relationships are strong, and leaders care. This video offers a practical, people-first lens on culture-building, helping you rethink what makes workplaces truly attractive and sustainable for the long term.

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VIDEO: Leading a Team Through a Crisis

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Every leader will face moments when plans unravel and pressure mounts. Leading a Team Through a Crisis prepares you for those moments. This video explores proven strategies for maintaining stability, protecting morale, and guiding teams through uncertainty. You’ll learn how to prioritize communication, make fast but thoughtful decisions, and sustain trust when the stakes are high.

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VIDEO: The Pareto Principle in Practice

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If 20% of your actions drive 80% of your outcomes, why does your calendar still look like 100%? This practical session shows you how to operationalize the Pareto Principle in real work—proposals, marketing, BD, and team ops. You’ll learn to define the outcome that matters, map your workflow, run a quick “Pareto scan” to find high-leverage tasks, and build a simple scoreboard that keeps the vital few front and center. We’ll create a not-to-do list, set up a weekly “Pareto sprint,” and use lightweight metrics to prove what’s working.

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VIDEO: 30-Day Systems Approach - Planning

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This series is designed for technical services business units. Over 30 days, leaders and their teams first investigate performance issues by answering daily diagnostic questions, benchmarking results, and categorizing metrics into red, yellow, and green. Leaders then prioritize “easy-to-fix” items to create quick wins and establish a culture of improvement. At the planning stage, you will plan corrective measures for the coming quarter.

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VIDEO: Using Lean in Project Management

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Lean project management applies principles of efficiency and value creation to every stage of a project. Instead of layering on complexity, lean practices simplify workflows, eliminate waste, and improve communication between disciplines. This upcoming video explores how lean thinking empowers teams to deliver faster while maintaining quality and adaptability. You’ll see how tools like value stream mapping and incremental improvements create projects that are both efficient and resilient. Whether you’re tackling client deadlines or internal initiatives, lean project management helps you focus on what truly matters.

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VIDEO: 9 Soft Skills to Accelerate Your Career

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Soft skills are the hidden accelerators of success in technical environments. In this video, you’ll explore nine essential skills—from communication and emotional intelligence to adaptability and leadership—that elevate your professional impact. Whether you’re managing projects, mentoring others, or preparing for advancement, these skills determine how far your technical expertise can take you.

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VIDEO: Twennie's 20 Rules of Storytelling

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Storytelling isn’t just for novels or movies—it’s a critical skill in technical services. In Twennie’s 20 Rules of Storytelling, we explore the essentials of building powerful narratives: creating clear structure, keeping the stakes high, surprising your audience with unpredictability, and weaving in emotional resonance. These rules aren’t abstract; they’re practical tools to strengthen proposals, presentations, and workplace communication.

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VIDEO: 3 Models for Annual Strategic Planning

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Strategic planning includes analyzing past performance, reviewing market intelligence, and charting a course of growth for the coming year or years. It is essential to brand-building, evolution, and expanding a firm's reach with the client community. It goes beyond a SWOT analysis - real strategic planning covers your full inward and outward operational paradigm. These templates and exercises give you three possible methods of conducting this essential exercise.

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VIDEO: Acts of Kindness in the Workplace

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Kindness isn’t just nice—it’s powerful. In Acts of Kindness in the Workplace, you’ll learn how empathy and generosity create stronger teams, reduce tension, and elevate overall performance. Through real examples and reflection prompts, Twennie explores how micro-moments of care—like gratitude, encouragement, and active listening—can build trust and shape positive work cultures.

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PROMPT SET: How is Work Really Going - An Employee Self-Check

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Day-to-day work can blur together, leaving little space to stop and ask yourself: how is this really going? This self-check prompt set guides you through honest reflection on your workload, priorities, energy, and satisfaction. By carving out just a few minutes, you’ll uncover whether you’re moving in the right direction, notice early signs of burnout or misalignment, and rediscover motivation. These prompts aren’t about blame—they’re about clarity. Use them to check your bearings, celebrate wins, and identify what needs adjusting before challenges build up.

Twennie helps teams build a culture of learning through short, practical learning units, prompt sets, missions, and nuggets that connect learning directly to real work.

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