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PROMPT SET: The Skill of Storytelling in a Technical World

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Twennie Founders

In technical services, your work deserves to be understood — not just on a technical level, but on a human level. This prompt set builds your storytelling skills so clients, reviewers, and stakeholders can see not just what you did, but why it matters. You'll practice rewriting dry descriptions, finding the human impact, replacing flat language with vivid synonyms, cutting away fluff, and even prompting AI to elevate your writing.

to improve our communication skills, especially storytelling because it makes our proposals and other marketing more compelling to clients

last month

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Why Storytelling is an Essential Skill in Technical Services

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Twennie Founders

In technical services, storytelling is a core skill for helping clients understand the value of your work. Every project has the structure of a story—with characters, a challenge, and a resolution—and using familiar story patterns makes complex work easier to grasp. This article explains how to frame real-world projects using classic story types, why the client should always be the hero, and how to address problems without placing blame. It also shows how small changes in tone and language can turn dry technical descriptions into meaningful narratives.

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PROMPT SET: Learn How to Conduct a Blue Team Review, AKA Analyze the Strength of a Win Theme

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Twennie Founders

Proposal writers usually learn by doing. This prompt set allows you to do just that, but lets you practice the skills here on Twennie without submitting any lack-lustre proposals to a real competition. If your team writes proposals now or in the future, assign this prompt set. This is a rapid-learning tool for a skill that relies a lot on trial and error. Learners get 20 chances to build and test skill, and it only takes minutes out of a day.

To learn the skills of recognizing strong win themes in a draft proposal or while participating in a Blue Team Review exercise.
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VIDEO: 10 Steps to a Win Theme

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Twennie Founders

A good win theme facilitates a decision-making process in the client’s mind. That decision might be to entrust you with a project that could define their career. It might involve working side-by-side with your project manager for two years or inviting your team into their office space for six months. Whatever the case, the client is making a high-stakes choice and your job is to help them feel confident in it. This 10 step process helps you do it comprehensively and persuasively.

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ARTICLE: Proposal Preparation - Common Delays and How to Avoid Them

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Twennie Founders

Proposal preparation often feels like a race against the clock, made harder by the usual suspects: late contributors, disorganized planning sessions, missed details, and chaotic final edits. This article outlines the most common delays in technical proposal preparation and connects each one to relevant Twennie learning tools. If you're new to Twennie, this article points you in the direction of some excellent resources on this topic. This article helps you identify the bottlenecks and the Twennie units to fix them.

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EXERCISE: Rapid Fire Methodology Storyboarding Exercise

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Twennie Founders

Rapid Fire Methodology Storyboarding brings proposal contributors together for a focused session in which, in less than 2 hours, you’ll generate all the content needed to build a strong work plan — content that normally takes days or weeks to collect. If you want, you can also extend this exercise to storyboard your entire proposal.

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10 Steps to a Win Theme Mural Template

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Twennie Founders

Mural is a visual collaboration platform designed for quick idea capture. You can add sticky notes and comments, but Mural does not offer a way to export all your text automatically. To save your input outside the board, you will need to manually copy and paste. We recommend using Mural for brainstorming, and relying on Twennie's downloadable templates when you need structured, exportable files.

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VIDEO: Rapid Fire Methodology Storyboarding

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Twennie Founders

Rapid Fire Methodology Storyboarding brings proposal contributors together for a focused session in which, in just 2 to 3 hours, you’ll generate all the content needed to build a strong work plan — content that normally takes days or weeks to collect. You can also extend this exercise to storyboard your entire proposal. This video focuses on the work plan portion and uses recognized best practices for proposal strategy, while throwing in some helpful hints for running an effective storyboarding session. Look for related units on this exercise under the topic, Proposal Management.

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PROMPT-SET: 10 Steps to a Win Theme

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Twennie Founders

After completing this prompt set, your team will be more familiar with the terms associated with win themes and Blue Team Reviews (impartial reviews for evaluating the strength of your win themes before committing them to writing in the proposal.) They will be more comfortable talking about client expectations and in particular, their emotions. They’ll be quicker with answers during win theme strategy sessions and will know what’s expected of them during a proposal development process.

To develop vocabulary and strategic insight into the skill of crafting proposal win themes. This prompt set goes with the other units titled, 10 Steps to a Win Theme.
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PROMPT SET: Identifying a Proposal's Many Parts

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Twennie Founders

The methodology section is one of the hardest parts of a proposal to write well. This prompt set helps you break it down into four essential elements: key issues, tasks, deliverables, and value-added items. You'll practice identifying and writing each one using real-world examples from RFPs and proposals. By the end, you'll know how to build a clear, client-focused methodology that sets your team apart.

to practice the skill of identifying proposal content and categorizing for better clarity
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Pink Team Review Template Form

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Twennie Founders

A storyboard is a medium for outlining and planning a proposal. During a collaborative online or in-person exercise, proposal writers review a list of scope items on the storyboard. To each item they add key issues, tasks, and deliverables until all scope items are addressed. The Pink Team is a group of professionals in your organization who were not present during the exercise. They review this storyboard for its competitive potential before the document is written. Their input can provide valuable insight before a lot of work is done, and can be managed using this form.

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EXERCISE: 10 Steps to a Win Theme

AUTHOR
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Twennie Founders

A good win theme facilitates a decision-making process in the client’s mind. That decision might be to entrust you with a project that could define their career. It might involve working side-by-side with your project manager for two years or inviting your team into their office space for six months. Whatever the case, the client is making a high-stakes choice and your job is to help them feel confident in it. This 10 step process helps you do it comprehensively and persuasively.