latest additions to the Twennie library

This template guides professionals through a structured process for writing industry articles that stand out by focusing on insight rather than project description. Using step-by-step prompts, it helps identify meaningful projects, define tension, understand audience challenges, and extract lessons learned. It emphasizes positioning the client as the hero, capturing real decision-making moments, and connecting content to current industry issues. The workbook format supports planning, outlining, and drafting, while also providing publication targets.

This template acts as a structured, visual guide for building and executing a proposal process. It organizes work into a left-to-right timeline, aligning key stages with defined roles and responsibilities. By mapping effort levels and activities across the process, teams can clearly see who does what, when, and to what extent. The format supports consistency, accountability, and coordination during live proposal efforts.

This exercise helps teams move away from ad hoc proposal efforts toward a structured, repeatable process that consistently delivers high-quality results. Participants begin by aligning on what strong proposals look like, then select tools and formats to capture the process. They build out key stages, incorporate best practices, and assign responsibilities across roles. The process is visualized as a timeline with clear accountability, ensuring usability during real work.

Missing an RFP creates unnecessary stress, lost opportunities, and last-minute chaos that could have been avoided. The issue isn’t effort—it’s structure. Monitoring purchasing sites is often informal, unclear, and easy to overlook, especially when support staff are pulled into urgent work. A simple internal work order changes that. It defines expectations, clarifies instructions, and creates accountability on both sides. It also allows for continuity, backups, and regular improvement.

Publishing in a trusted industry magazine can create powerful client moments before you even walk in the room. But it only works if the article delivers insight, not documentation. Clients don’t care about scope, budget, or timelines—they care about how you think. Start with tension, something real they’re dealing with, and use the project as proof, not the focus. When the client becomes the hero and your thinking is clear, the article feels relevant and credible. That’s what makes clients engage, ask questions, and remember you long after the meeting ends.

This advanced prompt set builds on Brian Eno’s philosophy of creative disruption by placing you in realistic, high-pressure scenarios where familiar thinking patterns no longer work. Instead of refining ideas in isolation, you are forced to adapt, defend, simplify, and rebuild your approach in response to changing conditions. Each prompt challenges your assumptions and pushes you to think more clearly, communicate more effectively, and create solutions that are both resilient and distinctive.

This prompt set draws from the working habits of some of history’s most creative individuals to demonstrate that creativity is not rare—it is trainable. Through structured exercises inspired by figures like Leonardo da Vinci, Walt Disney, and Albert Einstein, you will experiment with techniques such as reverse thinking, constraint design, cross-disciplinary problem solving, and deliberate disruption.

This video introduces the “Creative Scarcity Fallacy,” the belief that ideas are limited and must be protected, and argues that this mindset actually suppresses creativity. Drawing from fine arts training and experience in technical consulting, it explains that creativity grows through sharing, testing, and iteration—not hoarding. Professionals who openly explore ideas develop sharper thinking and stronger pattern recognition. In consulting, clients value the ability to generate and apply ideas, not past outputs.

This template provides a structured diagnostic approach for evaluating team performance across client relationships, operations, personnel, financials, quality, and schedule. By answering targeted questions over time, leaders gather real-world data to identify strengths, weaknesses, and patterns. It emphasizes starting with small, easy-to-fix improvements to build momentum and test the team’s responsiveness to change.

This template provides a structured way to track and analyze proposal performance using key business development metrics. It captures data such as fees, effort levels, hours by role, costs, client type, and outcomes, enabling teams to evaluate what drives success. By organizing this information consistently, it supports more informed planning, resource allocation, and strategic decision-making for future pursuits.

This template guides teams through a structured process to integrate play into workplace culture over time. By identifying personal play preferences and experimenting with playful activities, teams explore how enjoyment, creativity, and meaning can enhance productivity and wellbeing. The framework encourages collaboration, reflection, and gradual cultural change, linking play to outcomes such as engagement, innovation, and mental health.

This template provides a comprehensive system of work orders for managing proposal and marketing services in technical environments. It defines clear scopes, responsibilities, deliverables, and timelines across activities such as proposal management, strategy sessions, storyboarding, reviews, marketing assets, events, and research. By formalizing internal requests, it reduces confusion, improves accountability, and aligns teams on expectations.

This template guides teams through a collaborative exercise to understand and apply purpose in their work. Using insights from a Lego experiment and personal project reflections, participants identify what creates meaning—such as recognition, impact, growth, and autonomy. These insights are organized into themes and translated into practical actions that can be embedded into everyday projects. By making purpose visible and actionable, the exercise helps improve motivation, engagement, and team performance.

This template guides leaders through a fast, blameless process to transform project failures into practical improvements. It emphasizes capturing facts, identifying root causes, and applying an “advantageous failure” lens to extract knowledge, process tweaks, and relationship resets. By converting lessons into small, immediate actions—assigned with owners and timelines—it ensures learning leads to visible progress. The framework also links insights to team KPIs and encourages sharing outcomes internally, turning setbacks into reusable assets that strengthen performance.

This template provides structured messaging for every stage of the proposal lifecycle, from kickoff through submission and debrief. It addresses common causes of delay—such as poor communication, unclear roles, and missed deadlines—by offering ready-to-use emails, agendas, and updates that drive accountability and momentum. Designed to help proposal managers lead effectively, it turns communication into a scheduling tool that aligns contributors, reinforces expectations, and maintains progress.

This template provides a practical framework for planning and leading client interactions across four key scenarios: connecting, knowledge gathering, repairing relationships, and ending engagements. It emphasizes listening over selling, asking purposeful questions, and extracting meaningful insight that informs business development and project delivery. With preparation worksheets, question banks, and structured meeting flows, it helps consultants approach conversations with clarity and confidence.

This rulebook provides a structured approach to managing project communication from initiation through close-out. It helps project managers establish tone, define client communication cadence, document decisions, and proactively manage scope, risk, and team workload. By organizing communication into clear categories—such as orientation, decision-making, crisis response, and project closing—it transforms communication from an administrative task into a leadership tool.

This template identifies common sources of workplace frustration—like unclear authority, shifting expectations, and lack of psychological safety—and provides a structured way to discuss them productively. Instead of focusing on blame or individual behavior, it helps teams recognize patterns, externalize problems, and create shared language around difficult experiences. With guidance for both employees and leaders, it supports more constructive conversations, reduces emotional escalation, and encourages practical improvements.

This template outlines job descriptions and KPIs for project coordinators working within technical services firms, from junior to senior roles. It recognizes that coordinators operate in ambiguity, influence outcomes without formal authority, and play a critical role in project performance. Responsibilities are tied to measurable KPIs across client relationships, personnel, financials, quality, and schedule.

This template provides structured job descriptions and KPIs for proposal and marketing professionals working in technical services firms. It connects day-to-day responsibilities—like proposal production, storytelling, facilitation, and pursuit management—to measurable outcomes across five key areas: client relationships, personnel, financials, quality, and schedule. Covering junior, intermediate, and senior roles, it helps leaders clarify expectations, track performance, and build stronger proposal teams.

This IPD Planning Template is a practical companion for testing Integrated Project Delivery in real projects without committing to full adoption. It guides teams through structured experiments like co-location, shortened feedback loops, and early constructability by focusing on what people actually say and do. Rather than relying on theory, it captures behavioral signals, language shifts, and real-time learning. The template helps teams reflect on what worked, adjust what didn’t, and carry those lessons forward.

The Un-Commoditizing Plan Template guides teams in defining and delivering what clients truly value by structuring strategy across different client tiers. It helps organizations identify functional, ease-of-use, individual, and inspirational value, then align these with measurable KPIs and project delivery practices. By segmenting clients and tailoring value delivery accordingly, teams move beyond commodity services toward differentiated, relationship-driven offerings.

The Rapid Fire Methodology Exercise is a collaborative storyboarding session that accelerates the development of a proposal work plan. Teams gather to map scope items, contribute ideas in real time, and refine content through structured checkpoints. The process emphasizes speed, interaction, and shared understanding, allowing participants to generate comprehensive methodology content in hours instead of days. By integrating win themes, past experience, and solution features directly into the storyboard, the exercise creates a strong foundation for proposal writing.

The Go/No Go Spheres Exercise helps teams rethink how they evaluate opportunities by replacing rigid scoring systems with intuitive, strategic thinking. Participants map two “spheres”: a desired opportunity space (go) and a realistic capability space (get). By comparing where these overlap, teams identify which projects are strong pursuits and which require growth, partnerships, or restraint. The exercise builds shared understanding of target markets, client types, and project scale, while sharpening judgment around risk and fit.

The Pull Marketing Exercise helps teams intentionally shape the “picture” clients hold of their brand through consistent messaging and meaningful interactions. Participants assess current perceptions based on past work, then generate and evaluate ideas for events, content, and outreach that attract client interest. The exercise emphasizes practical, achievable actions, assigning responsibility, estimating effort, and tracking impact over time.

The Red Team Review Exercise is a critical final checkpoint where independent reviewers assess a completed proposal from the client’s perspective. Using structured evaluation criteria, they identify weaknesses, gaps, and opportunities for improvement under time constraints. The focus is on candid, high-impact feedback, requiring the proposal team to remain open and non-defensive. Reviewers simulate how a client might score the submission, helping teams refine messaging, clarity, and competitiveness.

The Pre-RFP BD Exercise helps teams move from reactive proposal writing to proactive opportunity positioning before an RFP is released. Using task cards and collaborative planning, participants define business development activities, identify required learning, establish consistent terminology, and plan marketing efforts such as events and content. The exercise assigns accountability, budgets time, and encourages creative, engaging approaches to client interaction.

The Gold Team Review Exercise is a final executive checkpoint before proposal submission, focused on risk, liability, pricing, and contractual terms. Senior leaders with signing authority review the RFP, proposal, and supporting documents to ensure compliance, financial soundness, and acceptable risk exposure. Unlike earlier reviews, the focus is not on content refinement but on commercial and legal viability. The session is fast, decisive, and may result in approval, required changes, or cancellation of the bid.

The Blue Team Review Exercise provides an objective evaluation of win themes developed during proposal strategy sessions. Independent reviewers assess whether the themes address key client issues, demonstrate deep understanding, and present a compelling, differentiated solution. Using a structured checklist, they examine clarity, relevance, storytelling, and the strength of supporting evidence. The process helps identify gaps, generic messaging, and missed opportunities before proposal development progresses further.

The Pink Team Review Exercise introduces an objective checkpoint in the proposal process by bringing in impartial reviewers who were not involved in storyboarding. These reviewers evaluate the storyboard, supporting materials, and overall strategy using a structured checklist, offering fresh perspective on clarity, positioning, and alignment with the RFP. The process is quick but highly valuable, helping teams identify gaps and refine their approach before investing further effort.

The Subtle Art of the Terrible Client Meeting is a role-play exercise designed to improve how teams engage with clients. Participants begin by deliberately performing the worst possible meeting. The exercise progresses from failure to effective dialogue, culminating in a final presentation based on insights gathered. By reversing traditional learning—starting with mistakes—it builds confidence, sharpens listening skills, and helps teams make better use of limited client time while developing more natural, effective communication strategies.

The Bulk Projects Exercise helps teams move from reactive, one-off pursuits to a proactive program-based strategy. Participants organize market intelligence and potential projects into a defined program, map expected spending over time, and identify priority clients and relationships. They then develop a clear positioning narrative, assign roles, and build a pipeline of upcoming opportunities. The exercise culminates in designing repeatable capture activities and a focused 90-day action plan, supported by measurable success metrics.

The Lego Purpose Exercise is a quick, engaging experiment that demonstrates how purpose and visibility influence productivity. Participants are split into two groups: one sees their work displayed, while the other watches their work dismantled. Despite identical rules and rewards, the outcomes and morale differ significantly. Leaders observe both performance and emotional responses, then guide a discussion to connect these insights to real workplace conditions.

The Triple Dome Exercise helps teams move beyond surface-level research by transforming a single piece of market intelligence into strategic direction. Participants analyze an opportunity across three layers—project, program, and economy—to uncover patterns, funding drivers, and future trends. The exercise then pushes teams to interpret what it means for their business, including who to engage, what to pursue, and how to position themselves.

This Level 2 prompt set extends the 30-Day Systems Diagnostic Exercise by shifting focus from understanding performance to making strategic decisions. Through 20 guided prompts, leaders evaluate client selection, market positioning, pipeline alignment, and leadership behavior to determine the right direction for their team. It can be completed individually or with a 2IC and 3IC to strengthen alignment and perspective. The goal is to move beyond insight into action—clearly defining what work to pursue, what to stop doing, and how to position the business for stronger, more intentional growth.

This prompt set is designed to be completed alongside the 30-Day Systems Diagnostic Exercise, turning diagnostic questions into a structured journaling process. Over 20 prompts, leaders explore client trust, team performance, financial signals, and delivery consistency to uncover patterns that impact results. It can be completed individually or collaboratively with a 2IC and 3IC to gain broader perspective and alignment. The goal is not just to answer questions, but to develop clarity on how your system is actually functioning.

The 10 Steps to a Win Theme exercise helps proposal teams build a stronger win strategy by moving through a structured sequence of client and project analysis. The team examines what the client values, what makes the project unique, what could go wrong, and what success looks like before defining solution features, client benefits, relevant experience, and quantified proof. The exercise ends by turning those insights into win themes that can shape headings, callouts, graphics, and executive summary content.

This workbook helps teams move from informal awareness to a structured market intelligence system. It guides users through building early-signal monitoring pipelines, filtering out late-stage procurement noise, and using AI to extract actionable insights. It also provides frameworks for conducting client research conversations, capturing knowledge, and building a network of industry sources that reveal future work and economic trends.

This exercise helps teams break out of price-based competition by identifying what clients truly value and building those elements into their service delivery. Using a structured pyramid approach, teams define baseline expectations, elevate performance standards, and select strategic “extra mile” actions that differentiate their brand. Participants prioritize value-driven behaviours and apply them consistently across projects or selectively for high-impact opportunities.

This video introduces co-location as the first, easiest step in adopting Integrated Project Delivery. Rather than changing contracts or forcing major decisions, it creates early shared visibility around unfinished work so teams can spot issues sooner. You’ll learn how to choose the right project, define success, brief participants carefully, run the session, record what emerged early, and decide what practices to keep.

This video explains how client experience is shaped by everyday interactions and why feedback is essential to improving it. It shows how to gather meaningful feedback through real conversations, not surface-level surveys, and how to interpret subtle signals about trust, effort, and confidence. The video emphasizes creating a safe environment for honest input, listening without defensiveness, and translating feedback into small, intentional changes clients can feel.

This video introduces the essential skill of analyzing an RFP before proposal writing begins. It explains why risk language should be reviewed first, especially clauses that expand consultant liability, and how that analysis supports an early go/no go decision. It then shows how different team members should focus on the parts of the RFP most relevant to their roles, from mandatory criteria to scope, formatting rules, and submission logistics.

This prompt set designed to monitor a nugget gradually shifts from analysis to action. You’ll confirm whether the opportunity is real, identify its current stage, and engage directly with the people shaping it. The focus turns to positioning—understanding competitors, refining your win angle, and closing gaps in your approach. You’ll anticipate procurement, test your messaging, and prepare for a rapid response. By the end, you’ll make a clear pursuit decision and define how your team will position itself to compete effectively—and win if the opportunity moves forward.

Over six months, this prompt set progresses from monitoring to interpretation and positioning. You’ll reassess earlier assumptions, analyze emerging patterns, and evaluate how the opportunity is evolving within its broader context. Through deeper research, conversations, and comparison to similar projects, you’ll clarify timelines, client intent, and potential barriers. The focus moves toward strategic thinking—understanding competitors, refining your firm’s angle, and identifying early engagement opportunities. By the end, you’ll make a clear decision: pursue, monitor, or pause—and define how to position yourself effectively if the opportunity advances.

Over three months, this prompt set guides you through actively monitoring a Nugget to determine whether it is becoming a real opportunity. You’ll combine web research, conversations, internal insight, and pattern recognition to test your assumptions and track meaningful signals. Rather than passively observing, you’ll take small, focused actions to uncover timelines, decision-makers, and early indicators of movement. By the end, you’ll have a clearer, evidence-based understanding of whether the opportunity is advancing—and what your next move should be.

In this video, you’ll learn how to identify and follow market trends by building a powerful network of knowledge sources. From project originators and public sector decision-makers to planners, financiers, contractors, and hidden “network multipliers,” each group offers unique insight into what’s coming next. You’ll understand where to find these contacts, what they can tell you, and how to interpret their signals. The goal is simple: stop reacting to the market and start anticipating it, so economic shifts, project opportunities, and industry trends never catch you by surprise.

This video builds on foundational research methods by introducing one of the most powerful—and underused—skills in market intelligence: learning directly from clients. It clarifies the role of Twennie nuggets as learning tools, not tracking systems, and shows how to integrate research into real work. You’ll learn how to structure conversations, when to ask the right questions, and which clients to approach for meaningful insight. With a focus on preparation, listening, and follow-up, this approach helps you move beyond guesswork—so you can anticipate opportunities instead of reacting to them.

This prompt set teaches technical professionals how to move beyond reactive opportunity tracking and begin identifying work before it reaches procurement. Through structured exercises, learners build systems to capture early signals using RSS feeds, AI tools, and industry sources. They practice conducting client conversations to uncover future work, expand their networks strategically, and capture insights that matter. The set also guides users in turning raw information into actionable steps through nuggets, prompts, and internal discussions.

In this article, a team leader explores how purpose directly influences performance and engagement. Through Project Meaning and a simple workplace experiment, she observes that when people can see the impact of their work, they bring more energy, ownership, and creativity to their roles. The piece highlights a key leadership insight: purpose is not inherent in the work itself, but in how visible and connected it is to outcomes.