ARTICLE: How to Conduct a Red Team Review

This article explains Red Team reviews, but also explains why early-stage reviews like Blue and Pink Teams are essential to shaping strategy before writing begins, and how Twennie supports a layered review process that actually improves win potential.

Many firms rely on Red Team reviews to improve proposals, but by the time these reviews occur—often just before submission—it's too late for strategic changes. This article challenges the assumption that Red Teams alone can meaningfully enhance a proposal. It introduces the full review process: Blue Teams (for win themes), Pink Teams (for storyboarding), and Gold Teams (for risk and alignment), showing how each stage contributes to stronger, more client-focused proposals.

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