This exercise is for honing your non-quantitative senses so that you can conduct a go/no go with no forms and no scores.
Many consultants try to bring discipline to business development with forms, in this case, Go/No Go checklists and scoring systems for quantifying go and get factors like the ones you read about in the article, When to Say No to a Project. Here’s the reality: most get abandoned. They’re filled out once or twice, then quietly ignored and forgotten. This exercise provides an alternative. It guides a discussion during which the team develops hypothetical go and realistic get scenarios that establish stronger go/no go instincts.
Estimated Time: 30 mins