ARTICLE: Finding Opportunities Before They Become RFPs

Most professionals wait for RFPs before taking action. But winning more work means identifying opportunities earlier. This article explores why reactivity is tempting, why it undercuts success, and how to build a lead-generating engine that brings projects onto your radar before they're announced.

If you want to improve your win rate, stop waiting for RFPs. While RFPs feel safe and familiar, they come too late to position your firm effectively. This article breaks down why technical professionals are drawn to reactive business development and what it costs them over time. You'll learn how to calculate your lead funnel, why early pursuit matters, and how to create a lead-generating engine that delivers predictable, measurable results.

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