Client Interactions

The Subtle Art of the Terrible Client Meeting re-frames client interactions as opportunities rather than sales pitches. Through a staged sequence of “worst possible” meetings, apologies, and question-driven conversations, teams practice handling failure, rebuilding rapport, and uncovering client needs. Participants learn that even the most awkward moments can be reset, that questions create stronger connections than pitches, and that success means aligning services with problems—not selling.

The Subtle Art of the Terrible Client Meeting reframes client interactions as opportunities rather than sales pitches. Through a staged sequence of “worst possible” meetings, apologies, and question-driven conversations, teams practice handling failure, rebuilding rapport, and uncovering client needs. Participants learn that even the most awkward moments can be reset, that questions create stronger connections than pitches, and that success means aligning services with problems—not selling.

Most client interviews stay surface-level, covering only what’s obvious. Interviewing a Client More Strategically flips that script. This upcoming video gives you practical tools for steering conversations toward insight rather than information, helping you uncover what clients truly value, what drives their decisions, and what risks they worry about most. With sharper listening and intentional questioning, you’ll position your firm as indispensable rather than interchangeable.