Making a Proposal Easy to Read, Skim, and Evaluate
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Writing for the Skimmer
Most evaluators don’t read every word—they skim. Clear headings, bullet points, and concise language help reviewers quickly grasp your main messages. Structure matters as much as content when every minute of attention is precious.
Highlighting What Matters
Dense paragraphs bury important ideas. Strategic use of callouts, graphics, and summaries brings critical points to the surface. By making strengths and differentiators impossible to miss, you guide evaluators toward the reasons to select your team.
Respecting the Evaluation Process
Proposals that anticipate evaluators’ needs—compliance checklists, clear scoring alignment, and logical organization—reduce friction and increase confidence. When proposals are easy to navigate, reviewers can focus on substance instead of struggling with format.
