Business Development Metrics
Measure what matters. Focus on metrics that track growth—leads, conversions, and retention—rather than vanity numbers that waste effort.
Not all metrics drive business development success. This topic shows you how to separate meaningful measures from noise. You’ll learn which metrics reflect real growth—qualified leads, meaningful conversations, conversion rates, client retention—and how to track them systematically. We’ll cover balancing short-term measures like proposals submitted with longer-term health indicators like repeat business. Finally, we’ll examine how to use transparent dashboards to create accountability, align teams, and foster data-driven decision-making. The goal: a metrics system that drives outcomes rather than distractions.