SAMPLE EXERCISE: 10 Steps to a Win Theme

Since its publication in 2010, Ten Steps to a Win Theme has helped proposal teams across a wide range of technical disciplines craft stronger, more successful submissions. Take a look! You won't regret it!

A good win theme facilitates a decision-making process in the client’s mind. That decision might be to entrust you with a project that could define their career. It might involve working side-by-side with your project manager for two years or inviting your team into their office space for six months. Whatever the case, the client is making a high-stakes choice and your job is to help them feel confident in it. This 10 step process helps you do it comprehensively and persuasively.