VIDEO: Building a System for Managing Competitor Intelligence

Competitor intelligence is only valuable if you preserve it. Learn how to build a practical system that captures observations, organizes knowledge, and supports better strategic decisions over time.

Valuable competitor intelligence is generated every day through project debriefs, client conversations, conferences, market research, and industry monitoring. Unfortunately, much of that information is quickly forgotten. In this video, you'll learn how to build a simple but effective system for managing competitor intelligence, including competitor profiles, collection triggers, ownership responsibilities, and research practices.