about this upcoming unit
- Unit type: video
- Main topic: Proposal Pricing Strategies
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Winning work is important. Winning work profitably is essential. Learn three practical proposal pricing strategies that help technical professionals avoid underpricing, improve estimates, and make smarter business development decisions.
How do you know if your proposal price is competitive, realistic, and profitable? In this video, you'll learn three powerful pricing approaches used by experienced proposal managers: bottom-up pricing, top-down pricing, and competitive pricing. Along the way, you'll discover practical techniques such as the Friday Afternoon Test, Invisible Risk Audit, Project Clone Search, and Blind Price Test to improve estimating accuracy and reduce unpleasant surprises.