about this upcoming unit
- Unit type: video
- Main topic: Business Development in Technical Services
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VIDEO: 3 Models for Annual Strategic Planning
This video walks you through three Twennie templates and exercises that facilitate strategic planning for a business unit, regional office, or full firm.
Strategic planning includes analyzing past performance, reviewing market intelligence, and charting a course of growth for the coming year or years. It is essential to brand-building, evolution, and expanding a firm's reach with the client community. It goes beyond a SWOT analysis - real strategic planning covers your full inward and outward operational paradigm. These templates and exercises give you three possible methods of conducting this essential exercise.
Status: in production | Projected release: December 5, 2025