about this upcoming unit
- Unit type: video
- Main topic: Storytelling in Technical Marketing
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VIDEO: Twennie's 20 Rules of Storytelling
Unlock the secrets of great storytelling with Twennie’s 20 Rules—covering structure, stakes, unpredictability, and more—to transform your proposals, presentations, and everyday communication into narratives that captivate and persuade.
Storytelling isn’t just for novels or movies—it’s a critical skill in technical services. In Twennie’s 20 Rules of Storytelling, we explore the essentials of building powerful narratives: creating clear structure, keeping the stakes high, surprising your audience with unpredictability, and weaving in emotional resonance. These rules aren’t abstract; they’re practical tools to strengthen proposals, presentations, and workplace communication.
Status: in production | Projected release: November 28, 2025