VIDEO: Why Purpose Matters to Your People, and Why It Should Matter to You

Purpose fuels people—and performance. This video explains why connecting employees to meaning strengthens culture, retention, and results, and why leaders can’t afford to treat purpose as optional.

Employees crave more than tasks and paychecks—they want to know their work matters. In this video, we explore how purpose impacts motivation, loyalty, and culture. You’ll see why organizations with clear purpose enjoy stronger retention and better results, and why ignoring it puts you at risk. For leaders, purpose isn’t just inspirational language—it’s a lever for strategy, brand, and employee experience. This video makes a compelling case for purpose as both a human and business imperative, showing why it matters more than ever.

Status: in production  |  Projected release: February 16, 2026