ARTICLE: The Case for Purpose

Purpose is a business advantage, and this article begins a series that explains why. Organizations that connect work to meaning realize stronger employee engagement, innovation and retention.

Why does purpose matter at work? Because people want to know their efforts mean something beyond profit. In this article, we explore the growing case for purpose as a strategic advantage. Organizations that align with values and meaning don’t just attract talent—they keep it. Purpose fuels motivation, creativity, and resilience. We’ll look at research, examples, and practical ways leaders can articulate purpose so it resonates. If you think purpose is just branding, this piece makes the case for why it’s essential.

Status: in production  |  Projected release: February 9, 2026