about this upcoming unit
- Unit type: video
- Main topic: Client Interactions
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VIDEO: Interviewing a Client More Strategically
Learn how to turn client interviews into powerful strategy sessions. This video shows you how to ask smarter questions, uncover hidden priorities, and transform everyday conversations into opportunities.
Most client interviews stay surface-level, covering only what’s obvious. Interviewing a Client More Strategically flips that script. This upcoming video gives you practical tools for steering conversations toward insight rather than information, helping you uncover what clients truly value, what drives their decisions, and what risks they worry about most. With sharper listening and intentional questioning, you’ll position your firm as indispensable rather than interchangeable.
Status: in production | Projected release: October 31, 2025