EXERCISE: Turning a Project into a Business Development Powerhouse

Put theory into practice: this exercise challenges you to spot and shape the hidden business development opportunities inside your current projects. Learn to transform delivery tasks into growth drivers.

Big projects carry hidden business development potential—if you know how to uncover it. This exercise pushes you beyond routine project delivery, guiding you step by step to identify promotional angles, client-relationship touch points, and reputational wins embedded in your work. You’ll practice re-framing day-to-day tasks as opportunities to enhance visibility, strengthen client confidence, and build a stronger market profile. By completing this activity, you’ll see firsthand how your projects can be more than deliverables—they can become engines for positioning your team and firm for future success.

Status: in production  |  Projected release: December 1, 2025